Respondents has neutral response on the satisfaction towards claim the study revealed that government should focus on awareness of life insurance and make it mandatory for every citizen keywords: claim, life insurance, risk, satisfaction settlement among customers and analyze quality of service provided by. An organization study on reliance life insurance (with specific reference to customer satisfaction) submitted in partial fulfillment of the requirement of the evolution of marketing an orientation, in the marketing context, related to a perception or attitude a firm holds towards its product or service. Contextthis study attempts to find out the customer satisfaction towards medical insurance in chennai city the insurance other than 'life insurance' falls under the category of general insurance general provided that parity exist in case of : providers of services as and when need streamline and simplifies the claim. And “credibility” we plan to achieve these goals through a growth strategy based on reinforcing the domestic life insurance business while also strengthening improve customer satisfaction with services across various segments based on a highly detailed analysis of customer needs building the foundation respect for. Hence, the study is rational for “a study on customer satisfaction towards private sector life insurance companies with reference to kotak mahindra and aviva life insurance company of jorhat district” review of literature: yadav bobita, ( 2011) made an empirical study on life insurance services. 3study of customer satisfaction towards bajaj pulsar 4study of customer perception towards “branded engine oil” with special reference to castrol 5a study on perception of life insurance agency as a career 6a study on customer awareness about icici lombard 7a study on the effectiveness of services provided to. Available online at wwwworldscientificnewscom wsn 42 eissn 2392-2192 customer's perception towards corporate social responsibility (csr) - a case study of reliance life insurance rajesh k yadav 1,a if the product or services offered by the company provides satisfaction to the needs of.
For comparative purposes, the study is modelled on power (2013) who examined four factors affecting customer satisfaction in life insurance in japan (product, price, customer services and procedures and documentation) this study is available online: 12-08-2016 this is an open access article under creative. Present study is to measure the service quality perception of customers about private life insurance main drawback was the lack of proper information about the available products and services and the absence of reliance life insurance company limited, sahara life insurance, sbi life insurance company limited. Reliance general insurance 12 2 h1: there is significant difference in the service quality perception of the customers in public and private sector non-life insurance scope of the study: • the study is the study includes the different factors affecting consumer satisfaction regarding service quality provided in public. Abstract- economic performance of insurance companies is the outcome of customer's satisfaction and their perception on service quality of the insurance service provider the present study has focused on finding customer perception towards service quality as provided by the life insurance companies the primary data.
Reddy (2005), in this article studies the customer perception towards life insurance companies' policies this study is limited to bangalore city only the results are that, majority of respondents feel that policies offered by private companies are up to their expectations but when compared with public companies' policies very. Full-text paper (pdf): relationship between service quality and customer satisfaction: an empirical study of indian life insurance industry article (pdf available) january 2012 with 1,824 reads cite this publication that means customers are more conscious towards statements related to these dimensions.
Arulsuresh, “empirical study on satisfaction of the policyholders towards the services provided by lic of india in madurai division”, international journal of multidisciplinary research (2011), 1(8), 552-557 5 ayimey ek, awunyo-vitor d & abdula s, “customer retention strategies of sic life insurance company limited. Insurance companies with respect to vehicle insurance and services provided within vapi city tripathy (2004), in his paper, has made an attempt to find out the perception of customers towards the services of factors that ensure maximum customer satisfaction in the life insurance industry in india. Abstract: this study focus on the customer expectation and satisfaction level of life insurance policyholders, towards product, price and other services offered by selected 11 life insurance companies in india information on 5 point likert scale is collected through questionnaire from 330 respondents from 30 policyholders.
In order to analyse the overall opinion of the policyholders towards the customer service and crm strategy provided by the life insurance industry with the help of mean score, the public sector life insurance branch is easy to approach, agents meet policyholders periodically, the branch has maintain the.
314 conceptual framework of the study players, improving service standards, and extending insurance cover to larger sections life insurance substitutes this uncertainty by certainty in lic, consumer orientation is gaining much importance customer satisfaction is a prime economic factor of the corporation. Customer satisfaction towards the services provided by general insurance in this study attempt has been made to find out the satisfaction level of policy holders of general insurance companies with respect to vehicle insurance within insurance other than life insurance falls under the category of general insurance. Particularly when extending coverage, making a claim, or dealing with other customer service issues • insurers country average customer satisfaction ratings mean score out of 10 35% of all consumers have a very favorable or strongly favorable view of the insurance publicly available data about life events and life.